KeraVada Founder Uses Battle With Cancer to Fuel Brand’s Post-Pandemic Success

Demetrion Ware is the founder of KeraVada, a natural hair care line that has seen immense success in the aftermath of the pandemic. In an interview with The Defender Network, Ware discussed how his battle with cancer helped to inspire him during this difficult time.  

During Cancer Treatment

Demetrion Ware Today

Article Excerpt 

Very few millionaires trace their start back to a desire to improve the health outcomes of African American people. But Demetrion Ware, founder of the haircare giant KeraVada does. And though Ware fought through and overcame his own serious health challenges, his health-focus began long before his own battle.

Interestingly, Ware found that Black women looking for quality haircare products had no interest in his line’s health focus. So, he switched up on the marketing message, but maintains his commitment to waking the Black community up to accessing healthier lives...

Full Article: The Defender Network